Kadeem Ramsay voices the new THINK! radio safety campaign

Kadeem Ramsay stars in the government's brand new THINK! road safety campaign.

If you're a fan of Netflix's Top Boy, you'll recognise Kadeem as anti-hero Kit from the series. And if you haven't yet watched it, we recommend that you do!

Anyway, in THINK! Kadeem hosts a fake radio station called UnXpected FM to encourage young drivers to watch their speed.

“This is a fresh initiative from Think!, using recognisable voices and innovative technology to remind drivers of risks right behind the wheel.”

Sounds good to us!